LOYLE CARNER: BRIT AWARDS

LOYLE CARNER: BRIT AWARDS

SCOPE

CUSTOM GARMENT & CREATIVE DIRECTION

CUSTOM GARMENT & CREATIVE DIRECTION

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CLIENT

THE NORTH FACE

THE NORTH FACE

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DURATION

1 MONTH

1 MONTH

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YEAR

2026

2026

CREATIONIST WERE COMMISSIONED TO DESIGN AND PRODUCE A CUSTOM, ONE-OF-A-KIND JACKET FOR MUSIC ARTIST LOYLE CARNER AHEAD OF HIS APPEARANCE AT THE 2026 BRIT AWARDS.

WE UNDERTOOK HOURS OF DEEP RESEARCH INTO THE ARTIST'S DISCOGRAPHY, LYRICAL CONTENT AND IMAGERY. THIS HELPED US BUILD THE CREATIVE CONCEPT AROUND THE PHYSICAL GARMENT.

AFTER OVER 100 HOURS OF MANUAL DESIGN, TRIPS TO OUR MANUFACTURER PARTNERS AND THE WORKSHOP, WE HAND DELIVERED A DEEPLY PERSONALISED, UNIQUE BESPOKE JACKET AHEAD OF THE ARTIST'S RED CARPET WALK.