THE NORTH FACE x LOYLE CARNER

SCOPE

CREATIVE BUILD & PRODUCTION

CREATIVE BUILD & PRODUCTION

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CLIENT

THE NORTH FACE & PULSE ADVERTISING

THE NORTH FACE & PULSE ADVERTISING

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DURATION

3 MONTHS

3 MONTHS

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YEAR

2026

2026

THE NORTH FACE LAUNCHED AN AMBITIOUS MULTI-LOCATION ACTIVATION EVENT TO LAUNCH THEIR NEW RED BOX COLLECTION. CREATIONIST CAPTURED EVERY MOMENT.

CULMINATING IN A SECRET HEADLINE SHOW WITH LOYLE CARNER, FANS OF THE NORTH FACE EMBARKED ON A DAY-LONG TREASURE HUNT ACROSS 3 LOCATIONS IN LONDON IN SEARCH OF TICKETS TO THE PERFORMANCE.

WE CREATED A BRAND HERO CONCEPT BLENDING CREATIVE STORYTELLING WITH EVENT HIGHLIGHTS WHILST PROVIDING 10 OF OUR TALENTED TEAM TO COVER THE 14 HOUR EVENT. TOTAL IMPRESSIONS HAVE EXCEEDED 4 MILLION TO DATE.